In this modern world of Internet, it does not matter if you are a blogger or marketer or you own a website of any sort. All that matters is how you present your website following all the trends that is on-going! It is easier to attract consumers to your online website if you use proper SEO guidelines. With the ever so dynamic world, you need to adapt to the new changes as well! Therefore, this article is going to provide you a journal of the top 10 SEO trends in 2021 that you definitely need to know about! Keep reading to make your website rank!
What are the SEO trends in 2021?
We often here people saying about writing SEO friendly content or SEO content with proper keyword research and keyword analysis, so what does this actually mean? Is it all that you need to keep in mind while building a website? Certainly not! These are among the most important ones, but surely not the only ones. Hence, to grab some of the trends, here are the top 10 for you:
- Artificial Intelligence (AI)
AI, introduced a few years back, has gained much importance in the world of Internet over the recent years. It is rapidly changing on how people interact with online content. If you are really into ranking your website in the Google, one thing that you must be well versed is with the Google Algorithm, RankBrain.
You must be wondering how can your website work on SEO optimization and rank for RankBrain? The factors for ranking in Google is a large number, but among them, click-through rate and the rate of time spent on your page are the major ones. For that again, you need to engross and engage the users with well-researched contents using LSI keywords and keyword research. With the help of an on-page SEO checker, you can keep a track of your readability points, backlinks and other important details.
2. Voice Search
As we all know, voice search has come a long way! Whether it is Google Assistant, Amazon’s Alexa or Apple’s Siri, everything that you want to know is just a voice away! With the new developments in technology, things got better and a lot easier!
If you want to optimize your voice search, you have to be careful with your keywords in the SEO content. LSI keywords are the best and most suited for voice search, as it tends to pick up lines from your everyday conversations and associate it with the thing that you are maybe looking for. The one thing that you need to keep in mind is voice searches tend to work better and in an appropriate manner if you are using long keywords or long phrases for your searches. You get the accurate thing that you are looking for!
3. Long formatted articles
In case, you are new in this genre and you do not know; here is a piece of information for you: long formatted SEO friendly content tends to receive more traffic, shares and backlinks. If you are eager to make your website rank in Google, all you need to do is focus on having a well-organized and well-structured long articles with more use of LSI keywords after having a thorough keyword analysis. Having long phrases in your content will in turn, help you with voice searches.
The main thing with long formatted articles is that you need to know how to structure it. The very first thing would be to divide your article into headings and subheadings, so that it becomes easier for the readers to read. An introductory and conclusive paragraph is a-must, since they are the major attraction for your long article! The content should be easy to read, user friendly with a vocabulary that is neither too difficult nor too easy-going. A perfect article will have a blend of everything in correct proportions!
4. SEO strategy
An effective SEO strategy is the basic thing needed for your website building. You need to strategize your content in such a way that it reaches the level of organic search. Organic search are the results that come up without the influence of paid advertisement. They are been ranked by relevance and by following the algorithm. In order to rank your content, you need to make it score higher in SEO friendliness and off page SEO.
5. Image optimization
No matter how many words you are incorporating in your content, one thing is for sure: you need to have related images in your article. Images and visual representation of things have developed to such an extent that people are now just seeing pictures and purchasing things online! Make sure to use only high quality, relevant images in your site with proper labelling of each of them. Images does not only attract people to visit your website, but also your page will be able to rank higher in image SEO.
6. Local SEO
A website gives you the liberty of making your content available online all over the world. Local SEO works in a bit different manner. If your business has a physical location and it is marked in the map of Google, your website can have benefit from the local SEO. Your content will now be available in a proper geographic location within your location boundary. This will help you gain rank in Google locally.
7. Semantic search
We have all heard of the term ‘secondary keywords’. Along with the main and primary keyword, we know focus equally on the secondary keywords as well. They are nothing but the related words and phrases that are been used in the content and are beneficial for searches. Semantic search is the search through different related keywords of the same content.
8. Fulfilling the EAT Principle
If you are wondering about how to ensure the ‘quality’ of your content, then you should be referring to the EAT principle of Google. EAT refers to Expertise, Authoritativeness and Trustworthiness. They are the factors on which Google determines whether your content is a quality content or not! This simply means, your website first needs to expertise in that particular genre, the content should contain trustworthy information and it should be structured in an authoritative manner. That is why it is advisable to mention the reference URLs so that people reading it for the first time can have faith and confidence in you and this will in turn, help you in ranking in Google because of the increased clicks on the page!
9. Mobile friendliness
To say, mobiles are the future and the future is near! Along with your contents being SEO friendly, it should also be mobile friendly, which means, the content should be readable in a hassle free manner from the mobile sites as well. The structure of the article and the presentation will make a major impact on the ranking if it is not accessible through mobile phones with ease. To make sure that your site is mobile friendly, you can check the URLs does not have a “disallow directive” option. Ensure that the swiping and scrolling can be done smoothly and lastly, make your sites easily accessible through mobiles as well as desktops.
10. Featured snippets
Snippets are the small boxes that are been displayed above the SERPs when you search for something in the Google. Snippets are a great way to attract readers and still traffic from your competitive sites! The snippets usually shows content in a well-structured format with proper QAs, ‘know-how’, guides and information presented in a bulleted form. These features in a content tend to engross readers and hence, the on page traffic increases!
Internet is a dynamic world and so is its algorithm. To keep up with all the new trends with every passing year, you need to adapt yourself and update your site accordingly! In order to get the correct results of your SEO content, usage of the accurate SEO tools is necessary because with SEO getting complex, we can only help you out by explaining them in simpler terms as we did in this article! So, in order to eliminate your competitors and go ahead of them, get equipped with all the trends and incorporate them as much as you can to get a higher ranking for your website!